Assist in development of seasonal marketing initiatives to drive awareness, footfall and sales
Responsible for the briefing of all global brand-marketing led initiatives, feeding requirements into content and creative team. Managing the delivery of all tools and distribution across the wider business including wholesale accounts & franchise partners.
Support in the planning and organizing of marketing events in Budapest and overseas to broaden the target audience and increase brand awareness
Assist in the organization of wholesale and franchise events and special projects
Coordinate international marketing calendar, ensuring marketing support of seasonal brand and commercial needs.
Initiate and nurture relationships with new and existing third party global partners aiming to drive customer acquisition and build brand awareness
Suggest co-branding and brand partnership to help develop brand awareness
Identify and build relationships with key media contacts for PR purposes, ensuring they are well briefed on the company/brand.
Work proactively to identify opportunities and secure positive coverage through news stories and product placement across all target media.
Support in the planning and organizing of press events.
Regularly liaise with the external PR agencies ensuring they are supported and are kept up to date on global PR initiatives.
Support global wholesale accounts and franchise partners ensuring they have season PR assets.
Drive communication strategy, social media policy and visual identity and partner profiling strategies
Media engagement strategy and external communications
Execute and Manage all Brand partnerships and collaborations
Oversee seasonal strategy, calendar development including objectives and outcomes
Create and distribute talking points for both Brand executives and VIPs/celebrities for appearances and events
The Ideal Candidate
BA/Bs degree or equivalent in Marketing, Advertising, PR or related field
Relevant Marketing and PR experience in an agency or highly branded company